Easter eggs are officially being hit by shrinkflation – here’s where to buy the good eggs

• Choice has revealed the Easter eggs hit by shrinkflation this year.
• Cadbury, Nestle and Aldi are some of the big names shrinking their eggs but not their prices.
• We share the best chocolate shops to buy your Easter eggs in Sydney this year.
• READ MORE: Best things to do in Sydney over Easter Weekend 2025

We’ve heard it before but it’s official: Easter eggs are getting smaller but the prices are going to other way. Choice has revealed that chocolate eggs from Cadbury, Nestle and Aldi have become smaller and more expensive since last Easter, with Aussies paying as much as 33% more per 100g of chocolate in some cases.

Chocolate prices reached a record high last year, after the main cocoa-producing countries of Côte d’Ivoire and Ghana were hit by severe weather, disease in cocoa trees and chronic underinvestment. Around 70 per cent of the world’s cocoa is produced in the West African region.

Prices have remained volatile ever since, leading to many of the top Easter egg producers to shrink the size of the egg but not the price.

Cadbury owner Mondelēz International confirmed that the 340g large chocolate egg—selling for $20 at most retailers—weighed 400g last year. Nestlé has also made cuts, making its KitKat mini eggs even more mini with a drop from 110g for 90g, but the price has stayed at $3.99.

How to spot shrinkflation

Avoid falling foul of getting less for your money by looking out for these three factors, and you’ll stand a better chance of noticing if your favourite Easter chocolate has got smaller.

1. Check if you’re getting fewer items when the product promises to come with a set number.
2. Keep an eye on unit pricing and watch for any changes in the cost per unit.
3. Beware of “new & improved” or other slogan rebrands known to accompany shrinkage.

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The best chocolate shops to buy Easter eggs in Sydney

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From sweet little tokens to extravagant Easter eggs (we’re looking at your 1kg monster, Gelato Messina), the sky’s the limit when it comes to Easter chocolate. If you’re still looking to indulge, here’s our guide to the best chocolatiers in Sydney to buy your loved ones (or yourself) Easter eggs.

1. Koko Black

Koko Black is a premium chocolate shop that has five stores dotted around Sydney CBD. Although this store is definitely on the pricier end of the spectrum, its Easter range is both extensive and delicious. Head to any of their stores to try before you buy, and make sure to test out their hot cross bites ($24.90 for 200g) for a fun take on the Easter classic. Cinnamon and spice are combined with white chocolate in the moorish bites.

If you’re looking to splash out, buy the 500g Biggest Bunny hops in at a sizeable $74.90 ($14.98/100g), or the Foraged Feast Hamper will set you back $139—but you get a bunny, an egg and multiple other Easter treats in one . The critters range is also a fun Easter gift for kids. Koko Koala or Pip Platypus are guaranteed crowd-pleasers, both costing $44.90. Top tip though: Pip is a little heavier at 210g ($21.38/100g) while Koko Koala is just 190g ($23.63/100g). Get more for your money with the Easter platypus.

2. The Chocolate Box

The Chocolate Box first opened on Melbourne’s famous Burke Road in 1958, and they now have locations in both Sydney and Melbourne. The Potts Point store is located on Macleay Street and features all the bright colours of their easter range. The brand proudly states that more than 90% of its chocolate is made by chocolate artisans here in Australia.

The Chocolate Box offers mostly mid-range prices, with the popular 80g Bunty Chicken costing $21.99 ($27.48/100g) or 2 for $40 ($25/100g). They also sell an Easter Bilby that comes with milk chocolate eggs for $26.99 ($14.20/100g). Weighing in at 190g, it’s a better value option than the chocolate chicken.

3. Kakawa Chocolates

Relatively new to the game in comparison to Haigh’s and the Chocolate Box, Kakawa has been making handmade chocolates in Sydney since October 2008. Their website states, “We were one of the first, if not the first Sydney artisan chocolatier, to pioneer making truly fresh chocolates, using locally sourced seasonal ingredients, including local fresh homegrown fruit, blended with fine origin chocolate and no additives or preservatives.”

Head chocolatier and owner, Jinsun Kim, has crafted the cutest Easter range, including a Fried Egg on Toast chocolate. Costing $29 for two slices that weigh in at 120g, it’s an adorable quirky version of an Easter egg ($24.16/100g). The Planet Egg, meanwhile, comes in at $45 for the 205g decorated egg ($21.95/100g). Head to their Darlinghurst store on Williams Street to see her incredible designs.

4. Haigh’s Chocolates

Haigh’s Chocolate is another popular Aussie chocolate shop, with stores in Bondi Junction, Chatswood, the CBD and Miranda. Haigh’s is one of the more expensive premium chocolate brands, however, they remain an Australian favourite. Their 1kg Super Milk Chocolate Egg goes for $120, which equates to just $12 per 100g—one of the best value for money so far, despite that price-tag! But be careful, as this one might be hard to hide at the Easter egg hunt.

Splurge on a $300 hamper, or go for the beloved Large Milk Chocolate Bilby, for $32.90 ($9.82/100g). Haigh’s donates part of the proceeds from the sales of its Easter Bilbies to the Foundation for Rabbit-Free Australia, to preserve and protect the Bilby’s natural habitat. 

5. Belle Fleur

Belle Fleur opened their first chocolate shop in Rozelle in 1986, and have since opened stores in Petersham, Maroubra and Mosman. Their adorable Easter range includes an Easter Box, which features mini bilby, rabbits, assorted filled eggs and gluten-free hot cross buns for $38. Other Easter treats include a cone of 10 assorted milk, dark and ‘beige’ eggs filled with hazelnut, caramel and vanilla ($26.50) and mini rabbits with fillings for just $7.05 each.

The brand is also crafting a 2kg chocolate egg, doubling the size of Haigh’s 1 kg egg and showcasing the brand’s “artisanal skill and decadent generosity”. These eggs are available for pick-up only.

6. Adora

Adora has eight Sydney stores, including Newtown, Oatley and Parramatta. However, their most popular store is in the Sydney CBD, in the Wentworth Connection arcade between Bligh and Phillip streets. The setting and seating of this store make it feel like more of a cafe than a chocolate shop, so you can sit down and savour your chocolate treats if you simply can’t wait.

The Large Chocolate Easter Basket is entirely edible and meticulously crafted with your choice of white, milk or 53.8% dark chocolate, before being filled to the brim with Easter treats including 20 handmade chocolates and truffles, two chocolate hot cross buns and five solid mini spotty eggs. It’ll set you back $105 but will see you through Easter and long into winter.  

Adora also offers chocolate hot cross buns for $4.50 each ($21.42/100g), if you don’t want to splash out too much. Other budget-friendly options include the gooey caramel eggs ($20 per box, or $33.33/100g) and the Golden Goose Eggs which come in at $45 for a box of four ($18/100g).

7. Gelato Messina

Okay, so it’s not a chocolate shop per say, but we couldn’t create this Easter egg guide without mentioning Gelato Messina’s 1kg monster. The green hand-painted chocolate egg is filled with layers of cheesecake mousse, pretzel crumb, milk chocolate-coated clusters, pretzel chocolate dip, basque cheesecake gelato, baked cheesecake chunks and a gooey pretzel caramel centre. Just in case the other fillings weren’t enough.

Sneakily, the egg itself actually weighs in at 900g—it’s 1kg in the box. So at $80, that means it’s $8.89 per 100g. It’s sold out online but still worthy of a mention. Look at it!

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8. Coles

Those looking for the most budget-friendly Easter eggs will no doubt head to the supermarket, and if you go to Coles at Bondi Junction, you’ll be overwhelmed with choice. When we visited last night, it seemed as though there were eggs everywhere we looked. From Lindt to Cadbury, all the big names are available and at a fraction of the price of some of Sydney’s elite chocolate shops.

Special offers are labelled everywhere you look, with 30% off Cadbury Humpty Dumpty Eggs ($6.50 down from $9.50; equivalent to $4.33/100g with the offer) and two Cadbury Easter Egg Bags for $16 (one for $11.50, equal to $4.83/100g).

Lindt treats are also discounted with the classic 200g Gold Bunny available for just $12.50, down from $18 ($6.25/100g on offer); the 100g bunny is on a two for $15 offer, which works out more expensive but is useful if you have two people to buy for. The limited edition Easter Hexagon Selection Box is $30 ($12/100g) and features Lindt chocolate eggs, bunnies and carrots. Assorted bags of Lindt Chocolate Eggs, weighing in at 390g, are currently half-price at $16 ($4.10/100g, previously $8.20/100g), making it one of this year’s best savings.

9. Woolworths

Woolies proved that Cadburys have in fact shrunk their Hollow Easter Eggs box by two, offering 22 eggs for $15. Still a steal at $4.01 per 100g but nonetheless, no one wants to lose out to shrinkflation. The Cadburys Dairy Milk Crunchie Bunny is $8, down 33% from $12—a bargain at just $3.20 per 100g.

While there’s a wall of Cadburys goodies in the King’s Cross store, there are also Lindt Gold Bunny multi-packs (five-packs for $7 or $14/100g) and Golden Gaytime Eggsellence boxes.

Always a money-savers favourite, Aldi is one of the brands that has been revealed to have employed shrinkflation tactics, but is nevertheless still one of the most budget-friendly options. If there are any left in-store, that is!

The shelves were a little bare when we hopped in to take a look, but their suspiciously familiar Sitting Bunny was available at a respectable $4.99 ($4.99/100g) and the Cadburys Dairy Milk Crunchie Bunny was selling for $5.99 ($3.52/100g) compared to $8 each or two for $12 at Coles. Not quite as cheap as the Woolies offer though.

The Dairy Milk Humpty Dumpty Egg is available for $6.49 ($4.92/100g) whereas Coles were offering it for $6.50, down from $9.50. There’s not much you can do about Cadburys shrinking their eggs, but you can shrink the price by going to Aldi.

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